Sometimes information comes from the most unexpected sources. This week's issue of Greenwich Council's infamous propaganda rag Greenwich Time has a two-page advertorial by developer Cathedral Group about its various projects in the borough - the main one being the perhaps-somewhat-unwisely-named Movement on Norman Road, about which there is a whole page of info.
The first page of the spread, however, is generously illustrated with images of the Deptford Project cafe, which resides on land which CG eventually intends to develop, and which is in....Lewisham!
Notwithstanding this smudging of boundaries, I was rather surprised to read that CG is organising 'an action-packed' day at the Deptford Project next Saturday 12 March!
Down the Creek
An action-packed day is planned on March 12th at Cathedral’s development site just
off Deptford High Street. From Saturday, 12th March, the developer will be talking
to local people and getting their views on what is being put forward for the future
regeneration of the site. To make it just a little bit more exciting, Cathedral has
laid on special events celebrating the rich diversity of Deptford. All this and more
will be happening on the site, which has been home to the kooky train-carriagecome-
cafe which was gifted from Cathedral to Deptford on Valentine’s Day
in 2008. Last summer, the site also played host to a series of ‘silent cinema’ screenings – part of Cathedral’s efforts to engage with local people and get them involved in the area’s regeneration. The cinema was enjoyed by many members of the local community and as a result of this we will be hosting similar events this year. Check the website www.thedeptfordproject.com for more information.
Here's what the Deptford Project site has to say about it:
Reggae DJs, African Poetry, Lion Dancer, Dhol drummer, Food Stalls
WE INVITE YOU TO JOIN US ON Saturday, 12th March
10am until 7pm
For a day of fun, food and entertainment and a chance for you to take a look at our plans for the future of this site and give us your views.
Look for us in Arch No. 1. If you can’t get along on Saturday – don’t worry. Drop in to Arch No. 1 at the Deptford Project site between 10am and 5pm any day from Monday 14th to Friday 18th March.
10:00am-6:00pm Arts Crafts and food market
12:00pm Lion Dancing performance
12:30pm: Traditional Mahjong and Face painting (around geo dome)
1:00pm: Steel Band performance for 30 mins
2:00pm: Poetry 4x 15minute sets by Sisstarmama and friends
3:00pm Dhol player 3pm with DJ
3:00pm-7:00pm: DJs in geo Dome:
mr classicique; ska-reggae
robbie dread; dub and root n culture music
sisstarmama; afro jazz latine and african music
with live musicians and PAs x 2 inbetween sets
I haven't been in the DP cafe for a while, so perhaps they are advertising it inside, but even if they are, it will be reaching a very small proportion of the local population and a particular demographic at that. It's disappointing that once again Cathedral Group's approach to communication seems to have let them down; they obviously have some budget for promotion if they are spending money on a two-page advertorial in Greenwich Time, but surely it would have been better to spend it on some posters, listings (many of which are free such as Lewisham Council's Arts e-bulletin), emails etc than a big puff piece in a paper that doesn't even get delivered to local residents?