Poundland's planning application for its new shopfront opposite Deptford Station has been turned down by Lewisham planning department.
Objections to the application were mainly due to the fact that the amended shopfront design failed to respect the proportions of the architecture and high quality finishes of the rest of the building, and that its location in a conservation zone demanded a higher quality treatment.
The council cites the following reason:
The proposed shop front, by reason of its design and use of materials would detract from the architectural integrity of the development approved under reference
DC/03/55454, dated 16 June 2004 and would fail to either preserve or enhance the
special character and appearance of the Deptford High Street Conservation Area. As
such, the development is contrary to Core Strategy Policy 15 High quality design for
Lewisham (June 2011) and saved policies URB 3 Urban design, URB 8 Shop fronts
and URB 16 New Development, Changes of Use and Alterations to Buildings in
Conservation Areas in the adopted Unitary Development Plan (July 2004).
A second application to erect an internally-illuminated fascia and projecting signs has also been refused.